Music videos have been around since the 1980's; MTV opened in 1981 and it played many music videos for an audience to watch and enjoy. However, music videos were created (often unsuccessfully) long before this.
For example, The Beatles- Strawberry Fields Forever (1967) was very successful with the various camera and editing techniques used.
The video promotion features slow motion, fades, camera filters and many more which people found interesting and enjoyed watching, having never really seen many music videos like this one before. (Video Below)
Over the years, many artists found music videos the best way to promote and sell their product and so the idea of creating such videos became much more popular, with Michael Jackson creating the 'Thriller' music video in 1993. With it being 13 minutes long, Michael Jackson's Thriller was pretty much a short movie, with it's intriguing narrative within the video. His video was a major success and inspired many other musicians and film directors to create something similar; since his music video made it into the Guinness Book Of Records as the 'most successful music video.'
(Thriller music video below)
Britney Spears- Baby One More Time (1998)
This music video was shown on MTV and immediately became popular. However, with very little special effects, it mainly focused on synchronized dancing to match the song and realistic costume to match the school narrative. The choreography was important and intriguing and engaged with the audience. This video differs from the Michael Jackson's Thriller due to the lack of special effects, which shows how over time, these music videos developed differently and were extremely varied but both had the same positive effect on the audience, therefore allowing artists to see what people liked and disliked in music videos.
(Music video below)
Beyonce- Single Ladies (Put a ring on it) 2008
This video is different from others as it is filmed in black and white, featuring Beyonce and two other dancers. It was a huge success, as it was awarded the Video of The Year Award at the 2009 MTV Video Music awards. As Youtube was increasingly growing in 2005, music videos have moved from MTV to Youtube, where they can be viewed over and over again to the audiences choice. This is likely why it is still a huge hit now in 2015; it can still be viewed whenever people want to see/listen to the music video.
(video below)
Taylor Swift- Bad Blood (2015)
This music video has various special effects, camera movements and an interesting narrative. Featuring famous models and other artists such as Selena Gomez, Gigi Hadid, Zendaya and Cara Delevingne. With such a wide cast of such intrigue, it already attracted many people, especially from those who were fans of the other models and artists, making the video even more liked. In addition to the crazy special effects, fade outs, action, and explosions, it sure was a good watch for many.
(Video below)
So how has music videos changed over the years?
With little technology in the late 90's and early 80's, it was impossible to create videos we see today; with special effects from left right and center, interesting choreography's and story lines. However, The Beatles, Michael Jackson, Britney Spears and many more, set the standard for music videos today. Of course, now in 2015 we have bigger and better technology which allows for crazier videos- there is obviously going to be a huge change from past videos, however there are still some similarities, particularly the camera shots used and the narratives in each videos. With the help of MTV and Youtube, music videos have been able to shine and develop into something an audience now thinks is 'normal' as in 2015, it is expected that a song comes with a music video to match.
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