Conventions of Form and Genre

Conventions of form:Various forms in media have certain conventions that allow us to recognise the genre of a product. For example, mise en scene, cinematography, sound and editing techniques help us to understand a particular genre. 

Pop Genre:

Mise en scene-
1- Bright, fashionable clothes such as dresses, short skirts, revealing clothing. Makeup is usually subtle, although many pop artists wear bright lipstick to add colour to their video and relate to the genre of their video.
2-Pop video locations are usually related to the lyrics in the video and pop videos are usually performance, not abstract. 
3- The lighting is usually light to convey a happy emotion which reflects the artists personality, however often dark lighting is used to convey a sad theme which matches the lyrics. 
4- There are a wide range of props in pop videos such as motorbikes, desks and chairs to portray an office location, and weapons such as guns in Taylor Swift's Bad Blood music video.

Nicki Minaj's makeup and hair in her video 'Superbass' is bright and colourful which reflects the pop genre.

Cinematography-
1- Close up shots to show the character/artist and to convey emotion.
2-Fast paced shots such as pans and tracks,
3-Long shots which show the artists outfit or a particular location

Rihanna's video 'Stay' uses close ups to convey her emotions throughout the video.

Editing-
1-Cross cuts to link the shots together in a fluid way.
2-There are lots of effects in post production such as sound effects and visual effects. In the Bad Blood music video there is a lot of editing towards the end, there are fake flames engulfing Taylor and her group as they meet their enemies, signifying their fiery relationship and the danger they're walking in to.

Sound-
1-Diegetic sound for performance pop videos, when the artist is shown on screen singing, matching the lyric timing. 
-Sound effects editing during post production such as doors slamming to signify the action shown in the video, for example, if a pop artist is creating a sad music video, a door slamming in the background may be edited on in post production to make this more significant.